Seamless iPad App

Seamless was the first food delivering service to introduce an iPad app and initially the response to it was positive. While the app was continually updated with the latest features, but we kept noticing the consistent feedback on obstacles throughout the experience. The other issue was that the app started to looking dated and it was not in line with the branding of our other products.

Originally, with a team consisting of myself, a product manager and several engineers, we planned to tackle problems pertaining to specific areas of the app by first testing solutions internally and then releasing them via A/B tests. This way we would have been able to track the performance of the individual changes and introduce the improvements gradually to our diners.

Because of much larger company-wide changes, our plan needed to adapt into a complete redesign and re-development of the app. With the learnings of the initial tests on the current app and user research, and the collaboration of other designers, we started a radical redesign process that involved our iOS and Android apps. In this process, we worked collaboratively as design, product and development under a very strict deadline, utilizing and actively participating into user testing in order to corroborate our ideas. The result will shortly be in production.